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We cordially invite you to attend the CEIBS Executive Forum on October 19, 2017 with Mr. Curt Ferguson, President of the Coca-Cola Greater China and Korea Business Unit, who will give a lecture titled “Coca-Cola and China”.

 

The Coca-Cola Company re-entered China in the late 1970s after its initial entry in the 1920s, and has witnessed the tremendous transformation of the Chinese market in the wake of its Reform and Opening Up. It has also become the leader in China’s carbonated beverage sector. In his lecture, Mr. Ferguson will reveal how Coca-Cola has succeeded in China, including its marketing strategy and profound understanding of its consumers in China.

 

中欧国际工商学院诚邀您参加将于20171019日举办的中欧高层管理论坛。此次论坛,我们荣幸地邀请到可口可乐公司大中华及韩国区总裁冯广晟先生发表演讲。届时,他将以“百年经典、与时俱进”为题,与我们分享他的真知灼见。

 

继上世纪20年代首次进入中国市场后,可口可乐公司在上世纪70年代末重新进入中国市场,见证了改革开放后中国市场发生的翻天覆地的变化。同时,可口可乐公司自身也成为中国碳酸饮料行业的领导者。冯广晟先生将在他的演讲中揭示,可口可乐公司如何通过营销战略和对中国消费者的深刻理解在中国市场取得成功。